Role: animation, illustrations, editing, concept, art direction
I created this campaign to be displayed on social media. It's a series to advertise LUSH's Holiday collections. As a big fan of LUSH myself I wanted to create the sense of handcrafted and natural, which is why I illustrated every element by hand.
I loved working through the process and how I was able to keep that rawness of the natural.
Designed in my second year at Alberta University of the Arts