Role: concept, design
KIND Granola bars need a lot of information displayed on small packaging. Focusing on
the allergic to peanuts/tree nuts demographic I designed a new package driven by straight forwards typography for easier finding and eye catching colours. While the bars might not be nut free the point was to make it less confusing for the users who cant eat them to be able to tell if they contain nuts or not.
Designed in my third year at Alberta University of the Arts