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Role: concept, animation, illustration, editing, art directing
This short animated infographic was created to illustrate in an easier way where check-off dollars go. The Canadian Beef Check-off Agency wanted something to showcase during their many conferences to explain the process in simple steps and interact with the audience. I wanted to keep the illustrations very organic and have the different areas to be the main focus.
Designed during my internship with nonfiction studios
Canadian Beef Check-off Agency
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